Semir Clothing (002563): Children’s clothing leader has obvious advantages, leisure reform is steadily advancing

Semir Clothing (002563): Children’s clothing leader has obvious advantages, leisure reform is steadily advancing

The performance of the main business in the weak market environment exceeded expectations. Product strength improvement / supply chain efficiency / channel structure optimization and orderly expansion drove 18 years of main business revenue growth of 24%. Among them, children’s clothing and casual wear revenue increased by 27% and 21% respectively.

Excluding the impact of consolidation, the net profit realized by the main business is expected to be 1.5 billion +, an annual increase of 35%.

Kidiliz’s consolidated income and net profit were 7, respectively.

9.5 billion and -35.55 million.

Looking forward to 19 years, under the continuous improvement of Semima casual wear operation, it is expected to maintain stable operation.

While maintaining absolute leading height, Balla and TCP, Kidiliz play complementary effects in brand positioning and customer base, and produce synergistic effects in product development, international market operations and global procurement.

It is expected that the performance of the main business in 19 years will still maintain a double-digit growth, but considering that Kidiliz has not yet turned losses, it is expected that 佛山桑拿网 the growth of net profit will be worse than the income.

The current market value is 2.93 million yuan, corresponding to 19PE15.

6X, estimated not high, maintain “strongly recommended-A” grade.

In 18 years, the main business grew faster than expected, and the negative goodwill generated by Kidiliz caused an increase in non-operating income and increased profit elasticity.

In 2018, the company achieved total operating income of 157.

190,000 yuan, an increase of 30 in ten years.

71%; operating profit and net profit attributable to mothers are 20 respectively.

80 and 16.

94 million, an increase of 37 each year.

65% and 48.

83%; realized profit of 0.

63 yuan.

The distribution plan is distributed for every 10 shares 3.

5 yuan (including tax).

Among them, the main business income of Semir in 18 years increased by 24% to 14.9 billion US dollars, achieving a net profit of 15.

370,000 yuan, an increase of 35 in ten years.


Kidiliz’s consolidated income scale is 7.

95 ppm with an impact on net profit of 1.

5.7 billion (consolidated net profit was -35.55 million yuan, and the consolidated income was 1.

9.3 billion negative goodwill).

By quarter, affected by the consolidation, 18Q4 revenue increased 49 year-on-year.

47% to 59.

550,000 yuan, the operating profit increases by 201.

18% to 3.

310,000 yuan, net profit attributable to mother increased by 235.

16% to 4.

2.2 billion.

Driven by the enhancement of product power / supply chain efficiency / channel structure optimization and orderly expansion, the main industry’s revenue growth exceeded expectations. The co-location of Kidiliz in October pulled the balance sheet, accounting for 31% of total revenue growth.

1) By brand: 18 years of main business income increased 24% to 149 per year.

2.4 billion.
Among them, the top of the children’s clothing Para brand is solid, and the revenue in 18 years has increased by 27.
03% to 80.

3 billion, accounting for 53.

81%, the number of stores increased by 498 to 5293, the same-store growth was gradually double growth; casual wear business revenue in weak urban environments increased by 20.

54% to 67.

92 million, a net increase of 202 stores to 3830, the same double-digit growth is expected.

Kidiliz consolidated in October 18, and the consolidated income was 7.

950,000 yuan, net profit 35.55 million yuan.

2) Sub-channels: Long-term main business direct operating income will increase by 20 per year.

37% to 17.

6.2 billion, of which direct sales increased by 84 to 763.

Funding revenue of the fundamental business has increased by 22 per year.

03% to 89.

9.6 billion, of which a net increase of 616 franchise stores to 8,360.

The initial e-commerce business income has increased by 30 per year.

75% to 40.

8.1 billion.

From the date of consolidation, Kidiliz’s direct, franchise, affiliate, and e-commerce revenue contributions have been 3 respectively.

2.3 billion, 3.

2.2 billion, 1.

04 trillion, 27.83 million yuan.

By the end of 2018, the number of directly operated / joined / affiliated stores was 455/47/280.

The increase in the gross profit margin of the main business was greater than the increase in the expense ratio, and the negative goodwill generated by Kidiliz led to an increase in non-operating income and improved profit elasticity.

1) Gross profit margin increased significantly: The gross profit margin of the apparel industry increased 4.

18pct to 39.

95%, of which the gross profit margin of casual wear increased by 7.

67 points to 36.

98%, children’s clothing business gross margin increased by 0.

71pct to 42.

twenty three%.

The increase in casual apparel gross profit was mainly due to the increase in resale, the increase in the proportion of regular-price products sold offline, the discounts tightened, and the increase in the proportion of new products with high gross profit margins online;This is due to the consolidation of Kidiliz with a high gross profit margin.

2) The expense ratio increased slightly during the period: the company’s overall expense ratio increased by 2.

19 points to 21.

51%, of which the sales expense ratio increased by 1.

69pct to 16.

35%, mainly due to the company’s enhanced marketing efforts and consolidation of Kidiliz.

Management fee rate increased by 0.

33 points to 5.

64%, mainly due to the company’s increased spending on attracting talented employees and the merger of the French Kidiliz Group; due to the increase in interest expenses on consolidation, the financial expense ratio increased by 0.

18 points to -0.
3) The asset impairment in 18 years increased by 86 in ten years.

13% to 8.

6.7 billion.

Among them, bad debt losses, inventory depreciation losses, long-term equity investment impairment losses, investment real estate impairment losses, fixed asset impairment losses, and goodwill impairment losses were 18.38 million yuan and 5, respectively.

570,000 yuan, 2.57 million yuan, 2.

0.6 million yuan, 46.51 million yuan and 37.20 million yuan.

Among them, the loss of inventory price loss increased by 28 each year.

37%, and long-term equity, investment real estate, fixed assets impairment, goodwill impairment replacement for a lump sum of 18 years.

4) Increased income from financial management, etc. Expected investment income increased by 47.9 million yuan.

5) Net profit margin increased by 1.

3 points to 10.

7%, net profit growth is faster than income growth: excluding 35.55 million yuan in operating benefits brought by Kidiliz’s consolidation and negative goodwill (embodied in non-operating income subject 1).

9.3 billion), the main business is expected to achieve a net profit of 15 in 18 years.

370,000 yuan, an increase of 35 in ten years.


Consolidation has led to an increase in the size of inventories and accounts receivable, and an increase in the impact of expenses and expenditures. The net cash flow from operating activities has been significant.

1) At the end of 18, the company’s inventory scale increased by 85.

27% to 44.

US $ 1.7 billion, mainly due to the increase in sales and the corresponding increase in stocks and the merger and transfer to the inventory of the Kidiliz Group.

2) At the end of 18, the scale of accounts receivable of the company increased by 37.

30% to 19.

US $ 5.3 billion, mainly due to the merger and transfer of accounts receivable to the Kidditz Group 3) Net cash flow from operating activities decreased by 56.

41% to 9.

5.5 billion.

Among them, the net net increase in cash from operating activities increased by 40% per year, mainly due to the increase in business growth, leasing fees, advertising expenses, transportation and miscellaneous expenses, and service fees, as well as the merger of the French KIDILIZ Group.

Profit forecast and investment suggestions: The company’s casual wear and children’s wear business is operating steadily with continuous improvement in product power improvement, supply chain efficiency improvement, channel structure optimization and other aspects.

TCP, Kidiliz and Balla brand play complementary roles in brand positioning and customer base, and have integrated value in product development, international market operations and global procurement.

In a weak market environment, the company, as a leader in mass leisure and children’s wear, has a sustainable and stable growth alternative for the main business. However, considering that Kidiliz has not yet turned a deficit, it is expected that the net profit performance in 19 years will be less than revenue.

It is expected that EPS for 2019-2021 will be 0.

69, 0.

80 and 0.

92 yuan, the current total market value of 29.3 billion, corresponding to 19PE15.

6X, not high estimate, maintain investment rating of “Highly Recommended-A”.

Risk warning: terminal consumption continues to weaken, the risk of increased inventory, the performance risk of the acquisition company.

Cree Electromechanical (603960): Semi-annual report results maintain high-speed growth R & D promotion continues to strengthen

Cree Electromechanical (603960): Semi-annual report results maintain high-speed growth R & D promotion continues to strengthen

Event: The company released its semi-annual report for 2019, and the company achieved operating income in the first half of the year3.

4.8 billion, an annual increase of 45.

33%; Net profit was 55 million yuan, a year-on-year increase of 62.

62%; the net profit attributable to the parent company is 45.95 million yuan, an annual increase of 62.


  High-speed growth in the first half of the year: The company’s high-speed growth in the first half of 2019 continued to meet our expectations.

Most of the orders for the company’s 2018 anniversary with Bosch in Germany were mostly delivered in half of 2019.

At the same time, Shanghai Zhongyuan achieved the full period of consolidation, and the production capacity of the products of the National Six Standard continued to increase. The dual factors promoted the rapid growth of the company’s performance.

In the first half of 2019, sales of fuel distributors in the automotive engine parts and components business were 112.

630,000 pieces, 92 fuel pipe sales.

460,000 pieces of cooling water pipes sold for 189.

140,000 pieces.

  New year orders appear and cash flow performance is dazzling: in the first half of 2019, the company’s flexible automation equipment and industrial robot systems business appeared new orders.

70 trillion, compared with 2 in the same period last year.

$ 8.8 billion, a year later.

The decline of the new senior management in the first half of the year was mainly delayed by the core client’s board of directors from April to June, and the approval time of the corresponding annual annual fixed asset budget and purchase plan of the client was also postponed to June.

We expect that by eliminating the estimated influencing factors, the company’s orders are expected to be released in the second half of the year.

The company’s net cash flow from operating activities in the first half of the year was 53.94 million yuan, achieving 9,537 annually.

35% growth, rich and bright.

The significant improvement in cash flow was mainly due to the expansion of sales scale and the acceleration of the turnover of accounts receivable. At the same time, the Bosch order in Germany realized the change in delivery in the first half of the year, and jointly promoted the significant increase in cash flow.

  Technology-oriented, R & D promotion is continuously strengthened: The company has cultivated in the automotive electronics field for many years, and has accumulated many core technologies through independent research and development.

In the first half of 2019, the company continued to strengthen research and development investment and achieved higher results in IGBT module packaging and testing 北京spa会所 equipment technology. Some of the existing company’s technologies have been successfully applied to the PM4 (fourth-generation high-frequency power module) project of United Automotive Electronics.

In addition, the company has expanded the fields of optical communications and 5G wireless communications, and its products have been supplied to Finisar, a well-known manufacturer of optical communications devices worldwide.

  Investment suggestion: We are optimistic about the company’s future growth, benefiting from the increase in the size of the automotive electronics market and the increase in domestic flexible automation rates, as well as through layout strategies such as acquisition and integration of the industrial chain.

We maintain the company’s net profit at 2019-2021.

21, 1.

82, 2.

39 trillion, corresponding to 0 EPS.

69, 1.

04, 1.

36 yuan, maintain “Buy” rating.

  Risk Warning: Concentration risks for customers and downstream application industries; acquisition of Zhongyuan integration is less than expected

Shanxi Fenjiu (600809): Performance growth accelerates and sustained outbreaks outside the province

Shanxi Fenjiu (600809): Performance growth accelerates and sustained outbreaks outside the province

The incident described the company’s revenue for the first three quarters of 91.

3 ‰, +25 a year.

7%, the net profit attributable to the mother is 170,000 yuan, +33.

4%; of which Q3 income is 27.

500 million, ten years +34.

5%, net profit attributable to mother 5.

100 million, +53 a year.


Core point 1. Growth accelerated, markets outside the province continued to explode, and advance receipts remained high: the company’s market strength in the third quarter, revenue and profits significantly accelerated compared with the first half; by region, the company maintained a growth in the number of provinces, but Q3 outside the provinceThe speed reached 140%, mainly driven by the province. At the end of the third quarter, the company’s revenue outside the province accounted for more than 50%.

Q3 gross profit margin and selling expense ratio were -4.

9% /-7.

5 points to 63.

9% / 10.

3% is expected to be related to the cost-based solution. The scale of expansion will continue to expand in the future, and the sales expense ratio will have further room to fall.

Sales receipts / operating net cash flow twice in the first three quarters +66.

3% / + 449.

4% to 104.

4 ‰ / 19 ‰, showing that the receivables are in good condition and operating quality is high; the advance payment at the end of the period was 18.

400 million, +3.

600 million, ten years +10.

5 megabytes, the reservoir capacity is sufficient, the actual fundamental performance is expected to be more optimistic.

2. The growth of Bolifen maintains a high level, and the blue-and-white Q3 speeds up: the national layout speeds up (finally by the end of 18, the company has covered terminal 31.

(90,000 in 19 years, the target is 550,000), Bophin terminal distribution and channel expansion brought rapid volume, Q3 growth remained at a high level; blue and white New Year’s control volume is quite price-oriented, long-term, channel feedback growth in the first halfAbove the double digits, the market in the third quarter of the year exerted strength and the growth rate increased.

In the past two years, the company has been adopting the product strategy of “grasping the two ends with the middle” and relying on blue and white to promote the brand image. This 南京夜网论坛 year, the amount of blue and white flowers has risen, and the future high-end market share will remain a core focus. In addition, light bottlesThe wine market has been accelerating the concentration and upgrading in the past two years. The price advantage of Bofen at 40-50 yuan is obvious. The company regards Bofen as a key player in the cultivation of fragrance products and is expected to become a national single product in this price range in the future.

3. The state reform has released the brand potential and it is clear for a long time, but the growth rate will naturally fall under the high base: along with the current industry recovery and the national reform dividend, fenjiu has maintained a rapid growth trend for the past two years, and the internal mechanism and marketing system have also becomeReal improvement: At the end of last year, the company launched an equity plan to further increase the speed of employee incentives. In the future, it will continue to optimize internal management and market-oriented operations. The company ‘s brand potential will continue to be released and its growth potential will continue.

However, after the base is raised, the growth rate is expected to decline normally, and the expansion of the channel in the early stage brings performance flexibility. It is recommended that the next focus be on the company’s sales promotion effect.

4. Profit forecast and rating: It is estimated that EPS for 19-21 will be 2 respectively.



45 yuan, corresponding to PE37 / 30/24 times. Due to the expansion of the company’s brand advantages, it has the potential for national development and long-term growth potential. Maintain the “strong recommendation” rating!

5. Risk warnings: (1) intensified market competition will increase costs and affect profits; (2) development and sales outside the province are lower than expected; (3) changes in economic growth cause high-end liquor prices to fall, squeezing demand for blue and white; (4)Food safety risks.

Huayu Automotive (600741): Profitability is Steady and New Energy Products Will Be Massive

Huayu Automotive (600741): Profitability is Steady and New Energy Products Will Be Massive

This report reads: Q3’s gross profit margin, net profit margin and flat or slightly improved, reflecting the smooth progress of the company’s product upgrade, strong competition in a weak environment.

Investment Highlights: Maintain “Overweight” rating.

Company Q3 achieved revenue of 350.

3.3 billion (-5.

8%), net profit attributable to 天津夜网 mother 15.

6.3 billion (-1.

7%), deducting non-attributed net profit of 13.

6.9 billion (-9.

5%), the performance was in line with expectations.

The auto industry’s sales in 2019 are under downward pressure. Although there will be marginal improvement in the fourth quarter, the space is still limited.

Are we downgrading the company 2019?
The EPS in 2021 is 2.



57 yuan (original 2.



66 yuan), the average PE of the leading component companies in the merged industry, given to the company in December 2020.

39 times PE, corresponding to a target price of 31.

6 yuan (originally 31.

61 yuan).

The performance is less affected by the downward pressure on industry sales and the ability to resist risks has deteriorated.

Revenue from interior and exterior decoration business in the first three quarters was -6 years.

88%, Yanfeng’s overseas integration and advancement has brought about improvements in production efficiency and profitability.

Functional parts, hot-worked parts for ten years-13.

8% /-23.

4%, initially, the company’s scale business has a high market share in China, and the pressure of the industry’s downward trend penetrates.

The company’s net profit margins for Q3 were 14 respectively.

54% / 6.

04%, MoM (14.

68% / 6.

20%) every year (13.

83% / 6.

65%) are basically the same. The company has maintained the stability of profitability against the background of the industry’s downturn. The side shows that the company’s product upgrade has been smoothly advanced and its competitiveness has been improved.

Some new products of electrification and intelligence have been put into mass production, and the profit contribution can be expected.

The company’s 77HZ millimeter-wave radar, electric drive, air-conditioning compressor, battery toppa and other businesses have all obtained fixed-point projects on multiple platforms including King Long Bus, Volkswagen MEB, MQB, Tesla, SAIC-GM and other platforms.

It is expected to contribute to the company’s performance in the second half of 2020.

Catalyst: Tesla’s production and sales speed up, and new products are continuously launched.
Risk Tips: Forecast of Macroeconomic Growth, Continuous Changes in Auto Industry Sales

The first 5G themed ETF on the market

The first 5G themed ETF on the market

Source: Jiangnan Times Original title: The first 5G themed ETF in the market came out. Recently, the “ETF Expert” Huaxia Fund launched a new product-Huaxia CSI 5G Communication ETF (5GETF for short), which is also the first 5G on the marketTheme ETF.

  It is understood that the Huaxia 5G Communication ETF is based on the CSI 5G Communication Theme Index.

The index selects the stocks of 40 listed companies whose products and services are related to 5G communication technology as sample stocks, which are mainly composed of sub-sections such as communications equipment, electronics manufacturing, and ground armor.

With the advent of the 5G cycle, the capital expenditure of the three major operators has grown rapidly, and the prosperity of this index has also increased.

According to Wind data, as of August 26, the CSI 5G Communication Theme Index has been increasing this year.


  For investment opportunities in the 5G communications sector, Huaxia Fund believes that the communications industry is one of the key basic industries that are gradually growing at this stage and has a supporting role in economic transformation and upgrading.

However, at the moment, the allocation value of the communications 无锡桑拿网 industry is underestimated, and its market share of fund holdings of heavy stocks has exceeded the industry’s market share of all A shares for 10 consecutive quarters since 2017.

The divergence between “high business climate and low holdings” has formed. After the start of 5G construction and the recovery of Internet infrastructure construction, the industry’s business climate has a lot of room for improvement.

  As the manager, Huaxia Fund has obvious advantages in the field of index investment and has a leading position in ETFs.

At present, there are 17 existing equity ETFs, and it is the first domestic fund company to manage equity ETFs exceeding 100 billion yuan.

In terms of broad-based ETFs, China Securities Shanghai 50 (510050) ETF, China Securities Hang Seng ETF, China Securities Shanghai and Shenzhen 300 ETF and other products are active in the market, among the best of their kind.

In terms of narrow-based ETFs, it has deployed sub-sectors such as pharmaceuticals, finance, consumption, and securities.

At the same time, it is also actively deploying smartbeta products to upgrade the index investment experience.

The issuance of the new product Huaxia CSI 5G Telecom ETF will further improve the product line and provide investors with richer asset allocation options.

Yoga: make women ever more beautiful

Yoga: make women ever more beautiful

Your wish: Strengthen your physique without feeling exhausted!

Exercise: Of course yoga. Reason: Maybe you’ve heard too many amazing stories about yoga. It can really strengthen your body and relax your body and mind.

  Yoga involves many different forms such as Hasa, jnana, Raja and Bhakti, but yoga instructors usually recommend Astanga-a yoga technique designed to strengthen and maintain your body.

  Effect: In her book “Magic Yoga”, Swedish AStanga yoga expert Liz Lak said that yoga can readjust your body’s functions, make muscles and bones completely balanced and relaxed, and nervous nerves can alsoGet calm.

By practicing yoga, you will get extraordinary physical strength, gentleness and endurance, and get unexpected physical relaxation.

  Expert advice: “Astanga is like a psychotropic agent,” said Luck. “With it, you can get nervous and anxious before and get mentally stretched and focused.

We awaken our own body consciousness in this way, so pay close attention to the subtle feelings and breathing changes of the body at each step during the exercise.

“How it works: The best way to practice yoga is to attend a yoga training class.

You can wear any outfit that makes you feel flexible in stretching your limbs.

It is best to find a companion to practice together, and some venues also provide affordable trainers.

  Find a newspaper with classified ads for publications, yoga classes that are closer to home or office, or where transportation is more convenient. Call for a consultation.

Usually this training class is free for the first lesson so you can start.

  If you want to practice at home, you can find a teaching tape or movie about yoga at the bookstore, buy it for yourself, or log on to the Internet to find some useful information about yoga to read.

  Yoga, the achievement of a woman’s beautiful mind is right. Mike walks with his right leg forward, turns his left foot 45 ゜, raises his right leg, his right knee and his toenails are in a line, and his right thigh is parallel to the ground.

  Keep your body in a modest sense of tension and lift, with your arms extended to your shoulders.

Stare at the tip of your right hand while breathing deeply.

Medicated diet to relieve stomach pain

Medicated diet to relieve stomach pain

Stomach pain can be simply divided into Deficiency Cold Stomach Pain, Liver Stomach Pain, and Damp Heat Stomach Pain.

  If it is a cold stomachache, you can see that there is a dull pain in the stomach, like warmth and happy pressing. The pain increases when you are hungry, but decreases when you get food.

Therapeutic soup is available: ① cooked dog meat soup with slices.

Each time you can use 12 grams of cooked attached slices, 500 grams of fresh black dog meat, 20 grams of ginger slices, 9 grams of tangerine peel, an appropriate amount of vegetable oil and salt.

Then put the ingredients into the soup pot, first use Wuhuo, then turn to medium heat soup after boiling the water.

Cook until the dog is soft.

Can drink soup and eat dog meat.

  ② Pork belly soup with white pepper.

  15 grams of white pepper can be taken at a time, slightly crushed, 1 (and half) fresh pork belly washed, three slices of ginger (washed and peeled).

Then put the white pepper and ginger into the pork belly together, add an appropriate amount of water, fasten the upper and lower mouths of the pork belly with a thread, put them in the soup pot, and cook the soup over medium heat.

Cook for an hour and a half, then season and drink pork belly.

Baked oranges are good for cold and cough

Baked oranges are good for cold and cough

When people suffer from cough and cold caused by wind and cold, and sputum, roasting oranges on the fire and eating will have good antitussive, expectorant, and lung-moistening effects.

  Method: Wash the oranges and soak them in boiling water at 40 ° C-50 ° C for 3 minutes. Dry them with a cloth and bake them until they are slightly burnt. Eat one each morning, noon, and evening (with skin).

  Eating roasted oranges can relieve cough and expectorants, which is mainly the effect of orange peel. Roasted oranges can remove the irritating odor of fresh orange peel and cause a relative increase in active ingredients.

Baked oranges do not affect the taste and nutritional value, but also enhance the effect of reducing phlegm and relieving cough.

  Baked oranges have a good effect on cough caused by colds and colds. The main manifestations are: low coughing sounds, frothy sputum, cold cold limbs, runny nose, pale complexion, cold and sweatless, white fur, slippery pulse, butIt is not suitable for yin deficiency and hot cough.

Three types of vegetables cannot be placed in the microwave

Three types of vegetables cannot be placed in the microwave

Microwave ovens have become a necessity of daily life, but a large number of citizens are worried that microwave ovens will bring certain harm to heating food.

Experts say its harmful effects have not yet been confirmed in some official bulletins.

On the contrary, there is a scientific overview that microwave does not cause carcinogenesis to humans, does not cause food to be carcinogenic, and even helps to avoid the production of food carcinogens.

For fish and other foods, traditional heating, especially grilling, is prone to produce some carcinogens.

  Experts say that traditional cooking and microwave heating are not comparable!

As long as it is operated in accordance with specifications, normal microwave heating of food will not cause the carcinogenic hazards of food mutation when directly grilled.

  Asparagus Fresh asparagus is expected to include multiple antioxidant nutrients inside Vitamin C.

A new study published in the Norwegian “Journal of Scandinavian Agriculture” found that heating in a microwave oven causes vitamins to be lost from asparagus.

Because vitamin C and B vitamins belong to vitamins, their stability is worse, and they are easily damaged by water, heat and light.

  Broccoli Broccoli is the most common microwave food.

However, a study published in the American Journal of Science in Food and Agriculture found that cooking broccoli in the oven resulted in a 97% reduction in antioxidants.

Cooking broccoli with a gas stove will only reduce its antioxidants by 11%.

  A study published by the American Journal of Nutrition of Garlic found that heating in a microwave oven for one minute would destroy the active thioallyl compounds in garlic and cause it to lose its anti-cancer effect.

Experts remind that if most vegetables, especially green leafy vegetables, are heated in a microwave oven, there may be a problem of excessive nutrient loss, because vitamin C and other nutrients in vegetables are sensitive to light and heat.

The meat, eggs, and staple foods are heated with microwaves to reduce nutritional losses.

Trendy love requires a price

Trendy love requires a price

The concept of love is changing with each passing day, and the way of love has become various.

“Joint venture love”, “signed love”, “platinum combination” and other marriage models bring us new ideas, but also brought a series of reflections on love-“Joint venture love”, how much does it cost?

  In the economic society, some of the working partners become married couples, and some couples choose to start a business together. Such love is called “joint venture”.

  ”Joint venture love” can be said to be “a success is also Xiao He, a failure is also Xiao He.”

When two people are good, they think in one place, and move in one place, occupying the right place and the right place.

But once hit by the wind and grass, “common love” will become fragile and even vulnerable.

The following story illustrates this somewhat-falling in love with the boss Chen Ming is the main person in charge of a company, and Miss Bichen is his capable subordinate.

The relationship between the two is no longer a secret in the company.

Although Bi Ling pays attention everywhere, he does not let his colleagues feel that he is “deceiving others with bullies”, but every time there is a conflict, he will be the target of private discussion.

  If you change a company, you can also become the boss’s right arm with Bijie’s ability, but in this company, everyone thinks she has the “vase of kung fu” to stand out.

Female colleagues looked at her sideways, and male colleagues looked away from her.

  It wouldn’t matter if she was able to settle down on the status quo, but she is also a hardworking and strong person who wants to make achievements at work, so she is very painful about her embarrassment in the company.

She thought about changing another company, but Chen Ming tried to stay with her again, making her a dilemma.

  Suggestion: If your love partner happens to be your boss, and you don’t want to enjoy it under his umbrella, then your right choice is to switch jobs: to another unrelated department, or simply to another companyjobs.

Otherwise, such “office love” will do more harm than good to the development of career and relationship.

  Falling in love with the customer Ms. Yi Min is the backbone of a network company and is responsible for the business of several major customers.

In one or two contacts, Mr. Fang, the head of a major client, fell in love.

  After their relationship was exposed, they were also sensitive to the pressure from the company.

Originally, the relationship between the company and the customer was a two-way choice. It was also normal for the order to run.

But after knowing that Yi Min is Mr. Fang’s girlfriend, her company believes that Mr. Fang’s company has an “obligation” to purchase their products, and if something goes wrong, as long as Yi Min comes forward, everything should be resolved.

Even when the company made a mistake, he also asked Yimin to persuade Mr. Fang not to hold him accountable.

  However, when Yi Min put pressure on Mr. Fang, Mr. Fang felt very unhappy.

Once love is connected with interests, it has to make people doubt its purity.

Mr. Fang even suspected that Yimin’s interaction with him at the time was “impure”, which made Yimin furious, and the two ended up breaking up.

  Through this incident, Yi Min found that his choice of love turned his career from Yangguan Avenue to a wooden bridge.

  Suggestion: Yimin could have done this: First, have a serious dialogue with the manager of his company, and make sure that he must not confuse career with love; second, let the company’s colleagues gradually take over the business with Mr. Fang, all the detailsThe problem itself will no longer appear, so that not only can the public and private be clear and peaceful, but even if the relationship between Yi Min and Mr. Fang hits the ground in the future, it will not cause too much damage to Yi Min’s career.

     Working for her boyfriend Xu Qian’s boyfriend started a small advertising company. Xu Qian started working for her boyfriend after graduating from school.

There are not many people in the company, and a few of them are part-time, so most of the usual people in the office are Xu Qian and her boyfriend.

  Boyfriend is still in the early stages of entrepreneurship, so sometimes it is unavoidable.

After encountering setbacks, the two men frowned together, and after work they didn’t have the heart to go out to HAPPY as before.

After this first and lasting adjustment, the two broke up.

  Xu Qian concluded: “Putting love and career together will make life easier.

There is also a factor effect: when I was looking for a job again, I found that during the time I was with him, my work experience was basically blank. I did not learn how to work well in the company and how to deal with colleagues.Interpersonal relationship.

All in all, except for a failed relationship, I have nothing to gain.

“Suggestion: Don’t work for your boyfriend even if you are in love.

Leave his company and find the starting point of your career in the outside world. Don’t let the work set cover your emotional set.

  The above cases of divorce without separation are still lightweight in “joint venture” love, and the damage caused is not particularly great.

But Kaifeng and Zhang Man are different.   They were college classmates and started their own company after marriage.

Just as the business was getting smoother and smoother, the relationship between the two people had problems.

When they chose to divorce, they discovered that the company they co-founded was more problematic than their children.

  Kaifeng’s name was used for company registration.

If the two are separated, it means that Zhang Man will also leave the company.

Even if the company’s assets are evenly distributed, the company legally belongs to Kaifeng.

Zhang Man didn’t want to give up, and didn’t have the courage to start a new business. Of course, she didn’t expect the changed man to take the initiative to give back half of the company, so she could only choose a marriage in name.

  Suggestion: The women in this case often have a very high level of knowledge and working ability. They set up a business together with their boyfriend, but find that when the relationship is in crisis, the career building is about to collapse.

  At this time, no matter how regretful it is, there is no use. All measures are to “make up for the dead sheep” and minimize the loss.

Negotiate with the other party first to fight for the best interests, at least to obtain part of the company’s assets to compensate for their hard work and time spent over the years.

  ”Platinum”, its profit breaks gold?

  Zhao Zhao, a well-known columnist and known as the “spokesman of the petty bourgeoisie”, in his book “Female White Collar Gold Husband”, openly proposed that the marriage pattern of “Female White Collar” to marry “Golden Husband” is the forefront of society todayThe most realistic and perfect marriage model.

  Zhao Zhao said that all “female white-collar workers” should marry “golden husbands”, and all “gold female husbands” should marry a “female white-collar workers” to go home as wives. This is the door of the new era.”Perfect love”.

After reaching this conclusion, Zhao Zhao also pointed out more specifically that in this new era of “door-to-house pair”, the door biology between men and women must not be the same, and the man should be higher than the woman, which is the most capableA gateway relationship that is accepted by both sexes.

  A recent survey from Guangzhou on the income and quality of life of couples seems to confirm Zhao Zhao’s point of view.

According to investigators, among couples aged 25 to 45, husbands earn twice as much as their wives, and exchanges between them are often replaced by substitutes for husbands and wives, and the quality of life also clearly overlaps.

From this, the investigator came to the conclusion that the optimal income ratio between husband and wife is 2: 1, which is the “balance point” of good marriage quality.

  The mystery of stable marriage is that the man makes twice as much money as the woman?

Is this economic external factor really the key to the quality of marriage?

In China, although women’s income is generally higher than that of their husbands (women are only about one-fifth of the total), the overall situation is similar, which indicates that the economic growth of Chinese women is relatively high.Men’s dependence also varies.

However, if the husband and wife earn twice as much money as their wives are the most stable according to the views of the scholars and scholars above, does that mean that women should not go too far in terms of economic independence?

If it is true that the wife earns half less money than the husband and the marriage is the best, as the above survey says, then if the woman wants a stable marriage, she has to consciously stand aside in her career. She cannot earn more money than her husband; If you show your talents in the workplace, if you show your skills and accidentally earn more than your husband, your marriage may be affected?

  It is undeniable that the “high male and low female” in the relationship between the sexes is a reality in reality.

However, this existence does not imply that it can be immediately contradicted: “high men and low women” will produce a harmonious and balanced gender relationship.

The evaluation of “high male and low female” is based on the inequality of men and women, and is itself a product of inequality.

If calculated according to the couple’s income of 2: 1, wouldn’t a successful woman only be able to marry a big boss who has more money than her to be happy?

If the income of the wife can only be equal to that of the husband, wouldn’t it be said that men are superior to women, and that strong men and weak women can become the best ending in a marriage?

On the surface, “Platinum Combination: Female White Collar + Golden Husband = Perfect” is an equation, but in fact, it is an inequality.

Today, the number of “female white-collar workers” is much larger than the number of “golden husbands”. If you have to follow this formula, why are there so many “golden husbands”?

  In fact, a wife earns more money than a husband, can also create a happy marriage, and even change the couple’s income ratio from 2: 1 to 1: 2.

Husband and wife are everything as long as they love each other, and money can only be used as an argument.

What determines the happiness of marriage is not whether it is a combination of “female white-collar workers” and “golden husband”, but whether the two sides are like-minded and have similar interests; whether they are striving for the same goal for the same purpose.

How did this original novel become so extreme and incomprehensible to some literati and scholars?

  ”Sign love”, what do you sign for?

  ”Signing Love” has become popular among some trendy people.

The purpose is to use a paper agreement between the two to ensure that love does not change for one or two years.

The contracting provisions include that neither party can fall in love with a third party, cannot betray the other party, and so on.

  The emergence of “signed love” precisely reflects the era of love: short, fragile, and always insecure.

This is an era of freedom full of temptation. Love may seduce away at any time. The land and the wildness and eachother cause both naive and off-beat beats.

We are unable to fight against it, so well, let us pass a paper agreement to at least guarantee the loyalty caused by this covenant.   From a certain perspective, it seems that we can see women’s maturity and independence, and their relationship with men is equal in “signing love”.

It should be noted that in the traditional concept, if the contract period has expired and the contract is no longer “renewed” or married, the woman becomes increasingly older and she is at a disadvantage in the marriage market.

And the same height hardly exists in men.

Therefore, women who dare to sign a love contract with men should be women who are independent in all aspects.

This is the positive message we see from this contract.

  But is it really an ideal choice?

In my opinion, this is still a helpless choice, but also an irrational helpless choice.

  Emotion is a psychological activity. Whether a man or woman continues to love one person and whether he loves another person is not subject to the contract.

Is it an inhumane imprisonment if you love something else in the contract and cannot love it, or you no longer love this person but cannot leave?

Is it different from our ideals on gender relations?

Is it different from the humanistic and free beat of this era?

In this way, the significance of the signing is questionable.

Feelings are gone, what are the constraints of a contract?

  With this, we might as well not want this contract, but just sign an agreement in our heart: if there is no love, you can leave at any time!

You are well-prepared for thinking, and you will be better able to cope when things change.

  If he (she) is leaving, let him go!

There is always someone in front of you.

Without the agreement on paper, maybe we can make this relationship easier.